Run Your Entire Reseller Network From One Platform
Onboard, price, approve, bill and measure every reseller in your Microsoft CSP channel, so new resellers add revenue, not back-office work.
Trusted by Microsoft CSP partners worldwide
Core benefits
Scale your channel on repeatable reseller operations
Every reseller onboarded, priced and billed the same way, so the channel scales without extra manual work.
Grow the channel, not the workload
Every new reseller follows the same setup. The channel can double without doubling the operations team.
Protect margin at every tier
One pricing structure runs from distributor to reseller to customer. No deal slips below cost.
Give resellers a reason to stay
Resellers serve their customers on their own, with fast orders and clear invoices. Loyal resellers bring repeat revenue.
Invest in the right partners
Clear profitability by reseller shows where to put sales and support effort next.
Key features
How distributors manage every reseller
Every stage of reseller management runs on one platform, from validating a new reseller to tracking its margin.
Step 01 · When a new reseller signs
Validate and set up the reseller once
Check the reseller's Partner of Record and MPN ID through Microsoft's POR validation API and export the results for your records. Give the reseller its own billing profile, with default address and contact details, before its first order.
- POR validation API
- MPN validation
- Multiple billing profiles
New resellerOnboarding · Partner CenterIndirect reseller · 3 marketsReady to sell
Northwind Reseller
3/3DonePartner of Record validatedMicrosoft POR validation APIDoneMPN ID verifiedResult added to validation exportDoneBilling profile createdDefault address, phone and email setDoneStep 02 · When you decide what resellers pay
Price every reseller from a plan
Build reseller plans for each Microsoft market you sell in and price them with the Apply X% Margin on Partner Price macro. Add quantity-based distributor offers for resellers that buy in volume.
- Reseller plans across markets
- Pricing macros
- Distributor offers
Reseller planGrowth plan · UK marketMicrosoft 365 Business Premium12%Dynamics 365 Business Central8%Microsoft 365 Business PremiumApply 12% margin on partner priceMacroDynamics 365 Business CentralApply 8% margin on partner priceMacroTeams Phone StandardDistributor offer · 500+ seatsVolume offerDisplay currencySame plan, priced for each reseller market
Prices shown in customer currencyStep 03 · When a reseller places an order
Let resellers order, with your approval
Resellers create their own customers and place purchases, quantity updates and upgrades. With Partner Approval Required turned on, each order goes through reseller approval and then yours, with notifications and an audit log at every stage.
- Reseller customer creation
- Two-stage approvals
- Notifications and audit logs
Order approvalFabrikam IT · new orderPartner approval
2reseller orders awaiting approval
- Ordered
- Reseller
- Partner
- Microsoft
Microsoft 365 E3 · +40 seatsQuantity update · reseller approvedApprovedMicrosoft 365 Business PremiumNew purchase · Contoso LtdApprovedEvery decision is recorded in the audit log
- In your queue
Step 04 · When the billing cycle closes
Bill each reseller the way it works
Generate invoice PDFs in each reseller's chosen language, show unpaid and partially paid dues on invoices, and set ACH processing fees at reseller level. Resellers can push billing into their own ConnectWise or Autotask, or pull it through the Billing API.
- Invoice language per reseller
- Dues on invoices and PDFs
- PSA and Billing API for resellers Add-on
Reseller billingOctober cycleCWNorthwind ResellerGerman invoice PDF · ConnectWisePushedDAdatum CloudAutotask · contracts updatedSyncedFFabrikam ITDues shown on invoice · ACH fee appliedTTailspin MSPInvoices in its own systemPSA export offStep 05 · When you review channel performance
Measure margin and seats by reseller
The Reseller Revenue & Cost Summary compares revenue, cost and margin for every reseller and exports to CSV. The License Summary report includes each reseller’s customers, so seat counts across the channel sit in one view.
- Reseller Revenue & Cost Summary
- License Summary for distributors
- CSV export
Reseller performanceLast billing periodNNorthwind ResellerRevenue $48,200 · cost $39,30018.5% marginAAdatum CloudRevenue $31,600 · cost $27,10014.2% marginFFabrikam ITRevenue $22,900 · cost $20,7009.6% marginChannel
3Resellers412Customers9,860Seats
Case studies
How CSP providers scale their operations on C3
Since implementing C3, our monthly invoicing is far less time-consuming and much less error-prone. We went from a two to three day invoicing cycle to completing everything in four hours, making our CSP reseller business more efficient and predictable.”
C3 helped solve the most pressing challenges we faced as a CSP provider, making subscription management and billing faster and easier with minimal effort. Our team was most impressed by the marketplace access and self-service that let customers purchase, provision and manage cloud resources.”
What can wehelp you find?
What distributors ask about managing Microsoft CSP resellers on one platform.
What is reseller network management in Microsoft CSP?
It is the recurring work a distributor (indirect provider) does for every reseller in its channel: validating the reseller with Microsoft, setting the prices it pays, controlling what it can order, billing it each cycle and measuring the margin it produces. C3 runs each of these steps on one platform, so every reseller is handled the same way.
How do I onboard a new reseller in C3?
Validate the reseller's Partner of Record and MPN ID through Microsoft's POR validation API, create its billing profile, assign a reseller plan and decide whether its orders need your approval. The reseller can then create its own customers and start ordering.
What is Partner of Record (POR) validation for CSP resellers?
Partner of Record validation confirms a reseller's Partner of Record and MPN ID with Microsoft before you transact on its behalf. In C3 the check runs through Microsoft's POR validation API during reseller onboarding, and the results can be exported for your records, so every reseller in the channel is validated the same way.
Can I set different reseller prices for different Microsoft markets?
Yes. Reseller plans can be managed for each supported Microsoft market and priced with the Apply X% Margin on Partner Price macro. Plans can show prices in the plan currency or the customer currency.
How do distributors stop resellers being priced below cost?
Reseller plans are priced with the Apply X% Margin on Partner Price macro, so new prices land on your target margin. Plan-level sale price controls then block any price below partner cost and restrict prices above provider pricing, whoever builds or edits the plan.
Can I approve reseller orders before they go to Microsoft?
Yes. With Partner Approval Required turned on, purchases, quantity updates and subscription upgrades go through reseller approval and then partner approval, with notifications and audit logs at each stage.
Can resellers use their own PSA or billing systems?
Yes. Resellers can push billing data into ConnectWise, the Autotask integration supports resellers, and the Billing API is available to resellers. You can also exclude specific resellers from PSA exports. PSA integrations are premium add-ons.
How do I see which resellers are most profitable?
The Reseller Revenue & Cost Summary report shows revenue, cost and margin for each reseller and exports to CSV. The License Summary report, available to distributors, includes each reseller's customers for a seat-level view of the channel.
Make Every New Reseller as Easy to Run as the Last
See reseller onboarding, market-based pricing, two-stage approvals and margin by reseller run in C3, using a scenario from your own channel.
