Your domain, your brand
Runs on your own domain, with no visible C3 branding anywhere in the experience. Custom dashboard tiles, icons and links can be assigned to each customer individually.
Launch Your White-Label CSP Self-Service Marketplace
Give customers and resellers a branded storefront to buy, provision, and manage Microsoft subscriptions 24/7, with no support ticket.
A storefront your customers experience as yours
Guardrails built in
Approval workflows, seat limits and transaction limits that you define and control. Indirect models can require both reseller and partner sign-off before provisioning.
Orders that self-provision
Orders placed in the storefront provision back to Microsoft without manual steps. NCE terms and attestation surface at checkout, and the consent is logged with the order.
Multi-tier channel ready
Distributors, resellers and end customers each log in with their own plan and scope. Multi-market offers, per-customer currency and multi-language invoice PDFs come with it.
Storefront
Sell, onboard, provision in one storefront
Browsing, checkout, public signup, quotes and trials — the whole buying journey, provisioned back to Microsoft without a support ticket.
- 01
Shop, cart and automatic provisioning
Customers browse the offers in their assigned plan, Microsoft services, ISV offers, bundles and your own partner products, each shown with unit price, billing cycle, term, add-ons and NCE or EST tag. Items go into a floating cart with live quantity editing; the customer selects the tenant to provision against and places the order, which provisions automatically.
- Search by product name, product ID or SKU
- NCE terms and attestation surfaced at checkout, consent logged
- Cart reminder notifications for abandoned baskets
- 02
Public signup that converts
Publish a public signup flow with a default plan so prospects can buy without a sales conversation. Prospects with an existing Microsoft tenant are supported, upfront NCE invoices can be generated at signup, credit card payment is accepted during signup through Authorize.Net, and MCA attestation is captured before the agreement is created. Where a prospect cannot complete signup unassisted, their details and cart pass to you for manual onboarding rather than being lost.
- 03
Quotes, trials and scheduled orders
Send a professional quote from plan offers or custom line items, share it by email or public URL, capture digital approval, and convert it automatically into an invoice and a provisioned order. Offer free trials from 15 to 90 days that convert automatically to paid subscriptions, and let customers schedule orders to activate on a future date.
A self-service marketplace built for Microsoft CSPs
Complete Customer Portal
Customers manage subscriptions, seats, upgrades, invoices, billing history, Azure usage, renewals, and portal users. Customer Admin Lite enables controlled access for renewal quantity changes.
Personalized dashboards
Create custom dashboard tiles with your own icons, colors, links and descriptions, and assign them per customer, turning the portal into a genuine service surface for support links, documentation or your own applications.
Proactive communication
Broadcast web notifications and targeted announcements to specific portals and user groups, configure custom notifications for purchases and tenant linking, and send cart reminders for abandoned baskets.
Reseller and end-customer access
Distributors extend self-service to downstream resellers and their end customers, each with their own login, plan, pricing and scope, so the whole channel runs on one platform.
Billing by site and department
Split subscriptions, ownership and invoices across a customer's sites and departments, including percentage-based Azure allocation, so the storefront and the invoice match how the customer is organized.
Built for international customers
Multi-market offers let customers transact in their local market, invoice PDFs support multiple languages per customer and reseller, and prices display in plan or customer currency.
Outcomes
What changes when customers self-serve
Operating leverage for the business, ticket volume off operations, and fewer invoice calls into finance.
| Buying & provisioning | Handled by your team | Handled in the portal |
|---|---|---|
| Add or remove seats | Ticket → Partner Center → confirmation email | Two minutes, self-service, auto-provisioned |
| New purchase | Sales call, manual order, manual provisioning | Shop, cart, checkout, provisioned automatically |
| New customer onboarding | Fully manual | Public signup with payment and attestation |
| Billing & account questions | Handled by your team | Handled in the portal |
|---|---|---|
| Invoice request | Email lookup and re-send | Downloaded and paid in the portal |
| Azure spend question | Manual export and explanation | Live usage and estimates on their dashboard |
| Renewal query | Manual lookup per subscription | Renewal dates visible, managed in-portal |
Handled by your team Every seat change, purchase, invoice copy and Azure spend question arrives as a ticket or a call, is looked up by hand and is provisioned manually in Partner Center. Customer count cannot grow without operations headcount growing with it. | CSP Control Center A branded storefront on your own domain where customers and resellers buy, provision and manage subscriptions themselves — inside the approvals and limits you set, with orders provisioning automatically back to Microsoft and invoices paid in the portal. |
Value by role
CSP Business Owner
Operating leverage
Customer count grows without operations headcount growing with it, and the customer experience reinforces your brand instead of a vendor's.
Operations Manager
Ticket volume moves
The routine requests that fill your week move to the customer, inside guardrails you set, with an audit trail on every approval.
Finance & Billing Manager
Fewer invoice calls
Customers view and pay their own invoices, see outstanding dues and advance credits, and stop calling finance for copies.
What is a white-label CSP marketplace?
A white-label CSP marketplace is a branded online storefront running on the partner's own domain where customers buy, provision and manage Microsoft cloud subscriptions themselves. CSP Control Center provides this with automatic provisioning back to Microsoft Partner Center and no visible third-party branding.
Does the marketplace run on my own domain and branding?
Yes. It runs on your own domain with your logo, colors, login styling and footer configuration, with menu visibility configurable per user type and no visible CSP Control Center branding.
Can customers and resellers buy Microsoft subscriptions themselves?
Yes. Customers browse the offers in their assigned plan, add to cart, set quantity and target tenant, accept NCE terms, and place the order, which provisions automatically against Partner Center. Consent and attestation are captured at checkout.
Can I control what my customers are allowed to purchase?
Yes. Approval workflows route purchases, quantity increases and upgrades above your threshold to you before provisioning, and seat, credit and transaction limits can be set at plan or customer level with remaining limits shown to the customer.
Can new prospects sign up without talking to my sales team?
Yes. Public signup supports prospects with or without an existing Microsoft tenant, captures MCA attestation, can take credit card payment at signup, and can generate an upfront NCE invoice. Incomplete signups pass the prospect's details and cart to you rather than being lost.
Does the portal work for resellers as well as direct customers?
Yes. Distributors and indirect providers extend self-service to downstream resellers and their end customers, each with their own login, plan, pricing and scope, with multi-stage approval where required.
Can I split invoices by customer department or location?
Yes. Sites and departments let you assign subscriptions and split invoices, including percentage-based allocation of Azure Plan charges, to match a customer's internal structure.
Does the portal support other languages and Microsoft markets?
Yes. Offers load across supported Microsoft markets so customers transact locally, and invoice PDFs support multiple languages configurable per customer and reseller.
