Sell Microsoft Cloud From a Branded Store
Customers buy Microsoft 365, Azure and partner services from a white-labeled store on the partner’s own domain. Every purchase closes at sign-up, with terms accepted and payment collected.
Trusted by Microsoft CSP partners worldwide
Core benefits
A store that sells while the team grows
Everyday orders handled by a branded store around the clock, while the sales team focuses on larger deals.
Own the customer relationship
Every purchase carries the partner’s brand. Customers come back to the partner, not to a third-party platform.
Sell around the clock
New customers buy at any hour without waiting on a sales call. Revenue keeps coming in after the office closes.
Earn more on every order
Partner services and bundles sit next to every Microsoft license. Each order grows in value and margin.
Close orders without follow-up
Terms and payment are settled at checkout. Every order arrives complete, with cash collected upfront.
Key features
How the branded marketplace works
A store that brands, sells, checks out and brings buyers back on its own.
Step 01 · When you set up the store
Put your brand on the marketplace
Run the marketplace fully white-labeled on the partner’s own domain. Apply branding, logos and login colors across every page. Match menus, footers and light or dark themes to the brand. Let customers sign in with a Google account in one click.
- Custom branding and domain
- Menu and footer controls
- Social login
Portal appearanceyourbrand cloud storeCustom domainstore.yourbrand.comLiveLogo and login button colorsYour brand palette appliedAppliedTop menu and footerShop, Subscriptions, InvoicesConfiguredSign-inGoogle sign-in enabled for customers
Google sign-in
Step 02 · When you shape the catalog
Build a catalog that sells your offers too
Set a default public plan, organize offers into categories and subcategories with your own labels, and let buyers search by product name or ID. Bulk upload partner offers from Excel and list bundles, software and third-party subscriptions beside Microsoft 365 and Azure.
- Default public plan
- Offer subcategories
- Partner offer bulk upload
Store catalogDefault public plan- Microsoft2
- Your offer1
- Bundle1
Microsoft 365 Business PremiumMicrosoft · promotion availableMicrosoftAzure planMicrosoft · pay as you goMicrosoftManaged backupYour service · 30-day trialYour offerSecure workplace bundleMicrosoft 365 E3 with your security serviceBundleStep 03 · When you want buyers to act
Run trials, promotions and coupons
Offer free trials of partner services for 15 to 90 days. Convert each trial to a paid subscription automatically. Highlight Microsoft promotions with a Promotion Available tag across the plan, shop and cart. Apply coupons directly in the platform or through the Coupon API.
- Trial offers
- Promotion tags
- Coupons and Coupon API
Offers runningThis monthTrials
Managed backup · free trial30 days · converts to paidMicrosoft 365 Business PremiumMicrosoft promotion applied at invoicingPromotionCoupon WELCOME1010% off for new customersStep 04 · When a new customer checks out
Turn sign-up into a complete order
Complete MCA attestation and terms acceptance at public sign-up. Generate an upfront invoice and take card payment through Authorize.Net. Let prospects with an existing Microsoft tenant sign up without paying, with their details and cart shared instantly.
- MCA attestation at sign-up
- Upfront invoice at sign-up
- Card payment at sign-up Add-on
Public sign-upNorthwind Traders · new customerMicrosoft 365 Business Premium25 seats · annual termIn cartMCA attestationCompleted before agreement creationDoneTerms and conditionsAccepted at checkoutDoneCard paymentPaying by card through Authorize.Net
Upfront invoice generated once paid
Step 05 · After the first order
Keep buyers coming back
Remind customers about items left in the cart. Show custom notifications during purchases and tenant linking. Keep partner services in view with announcements and dashboard tiles at every login.
- Cart reminder notifications
- Custom notifications
- Custom dashboard tiles
Customer engagementYour store · this weekCart reminder sentItems left in cart for 3 daysAnnouncementNew managed security serviceLiveDashboard tileBook a licensing review · your linkTileCustom notificationShown when customers buy Microsoft 365
Suggests your onboarding service
Case studies
How CSP partners run branded marketplaces on C3
C3 helped us establish our own cloud marketplace portal, transacting directly with Partner Center while our clients manage their licenses themselves. We love the simplicity of the product and the promptness of the Spektra team, and it's great value for the features it offers.”
We had been searching for a white-labelled self-service portal with billing automation and invoicing capabilities. C3 meets our requirements better than any other platform we found, offers great value for money, and made onboarding simple.”
C3's features ensure both the partner and the client benefit. It gives our clients a one-stop digital portal, while we achieve easier onboarding, a 24x7 self-service offering, and much less management overhead.”
What can wehelp you find?
What CSP partners ask about selling Microsoft cloud from a store under their own brand.
Can the marketplace carry my own brand and domain?
Yes. C3 is white-labeled: you can apply your own branding and logos, run the marketplace on your own domain, set login button colors and choose which menus and footer customers see, so customers buy from your brand.
What can I sell besides Microsoft licenses?
Alongside Microsoft 365 and Azure, you can list your own partner offers such as managed services, support plans and professional services, plus bundles, software subscriptions and third-party subscriptions, all priced by your plans.
Can new customers pay by card when they sign up?
Yes. Public sign-up supports Authorize.Net card payments and can generate an upfront invoice at sign-up. Payment gateway integration is a premium add-on.
What happens when a prospect already has a Microsoft tenant?
Prospects with an existing tenant can sign up without payment. You receive their details and cart contents and complete onboarding with them.
Can I offer free trials of my own services?
Yes. Partner offers can have free trials of 15 to 90 days, which convert to paid subscriptions automatically, with auto-renew options.
How is the Microsoft Customer Agreement handled at sign-up?
MCA attestation must be completed before the agreement is created, during both public sign-up and Link Tenant onboarding. You can also generate attestation links, send emails and track status from the customer profile.
Open Your Own Microsoft Cloud Store
See branding, catalog setup, public sign-up and checkout run in C3, configured around your own offers.
